COMPENSATION

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Packaging Resources is compensated by Clients in the short term for its time and expenses, which are performance driven and measurable, and, in the long term, with a small percentage of the increased profits derived from its services, which in turn funds Packaging Resources’s ongoing commitment tothe unique role it provides to its clients.

We are not a sales or broker organization- we are a combination marketing and packaging company that seeks to maximize the potential of all visual communications which include packaging, signage, displays, etc., to enhance the consumer experience and to support the customer’s business objectives and strategies. Brokers sell what the supplier has to offer; Packaging Resources develops what is required to execute the program. This requires an investment of time and expense and is generally handled by a retainer to help defray our costs for an initial time period only. This also adds credibility with our customers that our role is to bring only the best suppliers with the needed capabilities for each program.

As we develop programs with customers (retailers, foodservice chains, institutions, etc) we focus on the communication and the steps that are required to implement the program. To the extent that certain capabilities are required and missing, we will conduct searches and evaluations so that we can recommend those suppliers that provide the needed capabilities for a program to be successful. We then introduce these suppliers and facilitate the creation of a partnership between the supplier and the customer as well as with the involved vendors, contract packagers, media and ad agencies as appropriate. The ultimate objective is to establish a direct relationship between the new packaging technology supplier and the customer rather than relegate them to a sub-jobber role which also increases cost to the customer.

In virtually every situation, there will be existing relationships between the customer and various packaging technology companies although sometimes it will be indirect and handled by broker or distributor agencies. Packaging Resources risks its success and credibility by promoting a new supplier in this situation. Packaging Resources is quite willing to run this risk on the basis that it is bringing new needed capabilities to the relationship but it must be supported financially via a retainer for the extra time and expense committed.

We have also found that when we are being paid a retainer, the customer is more open-minded and receptive to the need for a new supplier. We are able to get the information we need to position the new supplier in a favorable and competitively advantaged light in order to establish a direct relationship with the new supplier and the customer as well as to formally position him in the supply chain. Again, the retainer is only to support a start-up situation and if we are successful establishing a relationship and subsequent sales, a small commission is quite acceptable to handle the ongoing role PR plays and its compensation.

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COMPENSATION