BACKGROUND

   


Packaging is pervasive in the Retail, Industrial, Medical, Transportation, and Foodservice industries and impacts virtually every aspect of an Operator’s business; directly (protection, transportation, product life preservation, etc.), indirectly (space, safety, shrink, staging, in-store processing, disposal, etc.) and dual purposed (merchandising, brand reinforcement, POP, etc.).

Opportunities to utilize packaging to achieve business objectives and increase profitability are plentiful.  The key is to understand the Operator’s objectives and strategies and then be skillful in translating into packaging objectives and specifications that include both the obvious direct requirements as well as the less obvious indirect requirements.  The additional upside opportunities result from exploiting the fact that packaging is pervasive and utilizing it as a means to communicate messages, reinforce images and promote desirable impulses.

Packaging is very complex with many technologies producing many structures from many materials.  It has taken Packaging Resources a lifetime of service in this industry to understand and appreciate the ever evolving packaging technologies, materials and structures that are produced to support virtually every new product concept or need.  The global packaging industry is over $500 billion and over $165 billion in the U.S. alone.  It is a highly fragmented industry with thousands of competitors, full of many niches and segments and requires full time vigilance to understand and keep abreast of the alternatives available for each application.

No operator can possibly be an expert in packaging or knowledgeable about all the alternatives available or comprehend all the ways in which packaging can positively impact its business.  Suppliers specialize in a few technologies and therefore are not experts across the full spectrum and are focused, quite naturally, on their own vested interests.  Alternatively, Packaging Resources focuses full time on this industry and specifically on the Retail and Foodservice segments.